5 Benefits of Email Marketing for Small Businesses

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Shahin Digital Partner Benefits of Email Marketing blog

Email marketing is an inseparable aspect of doing business online. Some even say it’s the number one way to increase your sales.

Maybe you’ve tried it before but haven’t succeeded. Or maybe you aren’t sure if it’s a good investment of your time and money.

The following reasons will convince you why it might be a good idea to leave any other marketing activities behind for some time and focus solely on email marketing:

1. Connect with your audience.

Business is about people. The better you can connect with them, the more they will trust you and the sooner they will become your clients.

The best brands and businesses in the world are the ones who know how to reach the right audience and then connect with people on a personal level, forming a special relationship over time and turning them into loyal customers. These people can become your biggest fans and also your main source of referrals. But that won’t happen unless they see you in their email inbox.

Email marketing is a great promotional technique and a way to connect with people because they are the ones who take the decision to subscribe. By doing this, they allow you to share your offers with them but still feel in charge as to whether they will open the email and actually click.

By offering something for free and displaying an opt-in form in strategic places on your website, you can not just capture new leads, but create and grow customer relationships that will pay off in the long-run.

2. Improve sales conversions.

The second main reason why email marketing must be one of your priorities in business is because it’s directly related to increasing sales. That’s mainly due to being an example of good relationship marketing, but also because a few emails are convincing enough to make the user think of making a purchase some time in the future.

3. Drive customer engagement.

Paid advertising and social media marketing might sound lucrative because everyone’s doing it and we all know that people are spending time on social media networks more than ever using their phones. But that doesn’t mean they actually engage with your message or consider your offer.

Things happen fast on these platforms and people’s attention span is shorter than ever with so much information out there. With email, however, things are different.

While they will have many similar emails in their inbox at almost any time of the day, you still get their undivided attention for a moment or a few.

What’s more, the average open and clickthrough rates for email are pretty impressive. Depending on your copywriting skills and how well you know your audience, you can see great results with each campaign.

4. Build brand awareness.

The next one of the benefits of email marketing for every small business is establishing your brand and making customers familiar with it. It’s also proven to be 40 times more effective than social media platforms like Facebook and Twitter for bringing new leads.

Not only do you let people hear about your brand for the first time by getting them on your email list, but you also make sure you stand out in a competitive niche and help them remember you.

5. Massive ROI.

With everything we do in business, we’re making an investment. Maybe it’s your time, your money, your focus, your creative energy. Whatever that is, you need to make sure you invest wisely and in the right things so you can reach your next goals.

Email marketing is proven to bring an average ROI of $38 for each dollar spent so don’t forget to keep that in mind when allocating a marketing budget.

Now that you know why email marketing is not just effective but could be your most powerful tool for reaching people and engaging with them, you should think of ways to implement it into your current strategies. Feel free to hop on a free 30-minute call so we can discuss not just your email marketing strategies but all the ways to help your business grow thanks to digital marketing.

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